are you a follow-up failure?

Maybe this has happened to you, Reader. The other day, a coaching client said, "I've emailed [an external colleague] twice to schedule a meeting. That should be enough. I assume they don't want to talk to me." A lot of us would draw that conclusion, right? After all, if "they" wanted what we were asking, "they'd" jump on it, right? Wrong. 😑 Oh so wrong. When we reach out using our digital tools, we make too many assumptions. Let's just take email, for example. We assume: That our note got...